Robert Massimilian

Sr. Product Marketing Mgr

Author Bio

Robert has over 25 years’ experience in advertising, marketing and branding. He began his career in Boston as a copywriter. He became a Creative Director and Partner in the agency of Carr, Tedrow, where his accounts included Benjamin Moore, before moving to Rochester to become CD of Buck & Pulleyn, where he oversaw the agency's work on Kodak, Xerox, and Bausch & Lomb. His career includes stints as partner, creative director, and agency owner. He currently manages commercial marketing for voice products within the Spectrum Enterprise division of Charter Communications.

Robert’s professional affiliations include seven years on the Board of the Rochester Advertising Federation, three of them as its President. Among his many awards are multiple winners in the Addy Awards, Hatch Awards, Art Directors Club of New York, The One Show, Direct Marketing Association, and other competitions. A graduate of Yale, Robert studied advertising and marketing management at Harvard.


More Articles by Robert Massimilian

What is Hosted Voice?

For years, a traditional business phone system has been a PBX - a big box in the closet with a list of to-do items attached. Outdated parts, unexpected costs and capex overruns became a frequent mantra of IT administrators.


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