Form Library
Welcome to the Form Library
- The Form Library is a collection of all the available forms that can be utilized on a landing page.
- Each form comes with a coinciding Thank You page and Thank You Email.
- The new forms are based on Segment.
- To navigate the Library, select the segment on the below navigation bar to directly view the corresponding Form, Thank You page and Thank You Email.
- Go to Marketing Intake Request Portal
- Locate and click the Campaign & LP Request link to open the request form.
- Complete the form.
- If you select 'Yes' to Landing pages required?, you will see field asking you to select Form Name from a drop-down list.
- Using this Library as a reference, select the corresponding Form Name you want to use on your Landing Page.
Marketing Qualified Leads (MQL)
- A prospect or client that has shown interest in our products and services and has met the qualification criteria to be sent to Sales and is delivered as a lead record in Salesforce.
- A contact record is also created in Eloqua and the CDP.
- MQLs are created by web form submissions, inbound phone calls, lead/account scoring conversion and 3rd party lead generation & qualification programs.
Marketing Generated Leads (MGL)
- A prospect or client that has shown interest in our products and services but has not met the qualification criteria to be sent to Sales and is not delivered to Salesforce.
- A contact record is created in Eloqua and the CDP.
- MGLs are typically enrolled in nurturing campaigns to drive further engagement and ultimately qualify as MQLs.
- MGLs are created by web form submissions and 3rd party lead generation programs.
A blind field lets web developers include data that cannot be seen or modified by users when a form is submitted. The following fields are included in the standardized forms, but are not listed as fields that the user inputs. Instead, they are created by MOPs based on information submitted in the Campaign Name (ID) and TFN (Step 1) Request Form. This data is passed to Eloqua and Salesforce when the user submits a form. Hidden Fields are critical values for reporting, automation and lead routing.
- Eloqua Campaign ID (Tracking Parameter)
- Campaign ID (Tracking Parameter)
- Website Source/Tactic (Email, DM, etc.)
- Website Market Source (Vertical or Segment)
- TFN (Phone Number)
- Media Tracking ID (Tracking Parameters)
- Lead Source: Always “Web to Lead” unless requested otherwise
A note about the Industry field: Not all forms will need/have an Industry field. On most forms, based on the segment specific form, the Industry will automatically be passed to Eloqua and Salesforce through a blind field. For example, the “State and Local Government MQL” form will automatically pass the ‘Government – State and Local’ industry to Salesforce. This is to limit the redundancy of asking for an industry on an industry specific landing page, thus decreasing form fields.
Default MQL
Form Name: LP-Contact-Us-MQL-Default Form
Forms cannot be submitted at this time. Please call to speak with a representative.
Thank You Page copy
Hero | Thank you. |
Headline | An Account Executive will contact you soon. |
Richtext | Your information has been received and we appreciate your interest in Spectrum Enterprise network solutions. Get insights on today's network possibilities in the Resource Center. |
Thank You Email copy
Subject line | Thanks for reaching out |
Hero | The form was submitted and your information has been received. |
Body | Dear <First Name>, Thank you for your interest in Spectrum Enterprise solutions. We have received your information, and can confirm that an Account Executive will be in touch. Get insights on today's network possibilities in the Resource Center. |
State & Local Government MQL
Form Name: LP-Contact-Us-MQL-SLG Form
Industry Blind Field: Government
Forms cannot be submitted at this time. Please call to speak with a representative.
Thank You Page copy
Hero | Thank you. |
Headline | A Government network specialist will contact you soon. |
Richtext | Your information has been received and we appreciate your interest in Spectrum Enterprise network solutions. Get insights on today's network possibilities in the Resource Center. |
Thank You Email copy
Subject line | Thanks for reaching out |
Hero | The form was submitted and your information has been received. |
Body | Dear <First Name>, Thank you for your interest in Spectrum Enterprise State and Local Government solutions. We have received your information, and can confirm that a State and Local Government Account Executive will be in touch. Get insights on today's network possibilities in the Resource Center. |
K–12 Education MQL
Form Name: LP-Contact-Us-MQL-ED-K-12 Form
Industry Blind Field: Education
Forms cannot be submitted at this time. Please call to speak with a representative.
Thank You Page copy
Hero | Thank you. |
Headline | A K-12 Education network specialist will contact you soon. |
Richtext | Your information has been received and we appreciate your interest in Spectrum Enterprise network solutions. Get insights on today's network possibilities in the Resource Center. |
Thank You Email copy
Subject line | Thanks for reaching out |
Hero | The form was submitted and your information has been received. |
Body | Dear <First Name>, Thank you for your interest in Spectrum Enterprise K–12 Education solutions. We have received your information, and can confirm that a K–12 Education Account Executive will be in touch. Get insights on today's network possibilities in the Resource Center. |
Higher Education MQL
Form Name: LP-Contact-Us-MQL-ED-Higher-Ed Form
Industry Blind Field: Education
Forms cannot be submitted at this time. Please call to speak with a representative.
Thank You Page copy
Hero | Thank you. |
Headline | A Higher Education network specialist will contact you soon. |
Richtext | Your information has been received and we appreciate your interest in Spectrum Enterprise network solutions. Get insights on today's network possibilities in the Resource Center. |
Thank You Email copy
Subject line | Thanks for reaching out |
Hero | The form was submitted and your information has been received. |
Body | Dear <First Name>, Thank you for your interest in Spectrum Enterprise Higher Education solutions. We have received your information, and can confirm that a Higher Education Account Executive will be in touch. Get insights on today's network possibilities in the Resource Center. |
Hospitality MQL
Form Name: LP-Contact-Us-MQL-Hosp Form
Industry Blind Field: Hospitality
Forms cannot be submitted at this time. Please call to speak with a representative.
Thank You Page copy
Hero | Thank you. |
Headline | A Hospitality network specialist will contact you soon. |
Richtext | Your information has been received and we appreciate your interest in Spectrum Enterprise network solutions. Get insights on today's network possibilities in the Resource Center. |
Thank You Email copy
Subject line | Thanks for reaching out |
Hero | The form was submitted and your information has been received. |
Body | Dear <First Name>, Thank you for your interest in Spectrum Enterprise Hospitality solutions. We have received your information, and can confirm that a Hospitality Account Executive will be in touch. Get insights on today's network possibilities in the Resource Center. |
Healthcare MQL
Form Name: LP-Contact-Us-MQL-HC Form
Industry Blind Field: Healthcare
Forms cannot be submitted at this time. Please call to speak with a representative.
Thank You Page copy
Hero | Thank you. |
Headline | A Healthcare Account Executive will contact you soon. |
Richtext | Your information has been received and we appreciate your interest in Spectrum Enterprise network solutions. Get insights on today's network possibilities in the Resource Center. |
Thank You Email copy
Subject line | Thanks for reaching out |
Hero | The form was submitted and your information has been received. |
Body | Dear <First Name>, Thank you for your interest in Spectrum Enterprise Healthcare solutions. We have received your information, and can confirm that a Healthcare Account Executive will be in touch. Get insights on today's network possibilities in the Resource Center. |
Mid-Market MQL
Form Name: LP-Contact-Us-MQL-Mid-Market Form
Forms cannot be submitted at this time. Please call to speak with a representative.
Thank You Page copy
Hero | Thank you. |
Headline | An Account Executive will contact you soon. |
Richtext | Your information has been received and we appreciate your interest in Spectrum Enterprise network solutions. Get insights on today's network possibilities in the Resource Center. |
Thank You Email copy
Subject line | Thanks for reaching out |
Hero | The form was submitted and your information has been received. |
Body | Dear <First Name>, Thank you for your interest in Spectrum Enterprise solutions. We have received your information, and can confirm that an Account Executive will be in touch. Get insights on today's network possibilities in the Resource Center. |
Strategic MQL
Form Name: LP-Contact-Us-MQL-Strategic Form
Forms cannot be submitted at this time. Please call to speak with a representative.
Thank You Page copy
Hero | Thank you. |
Headline | A subject matter expert will contact you soon. |
Richtext | Your information has been received and we appreciate your interest in Spectrum Enterprise network solutions. Get insights on today's network possibilities in the Resource Center. |
Thank You Email copy
Subject line | Thanks for reaching out |
Hero | The form was submitted and your information has been received. |
Body | Dear <First Name>, Thank you for your interest in Spectrum Enterprise solutions. We have received your information, and can confirm that an Account Executive will be in touch. Get insights on today's network possibilities in the Resource Center. |
Client Marketing MQL
Form Name: LP-Contact-Us-MQL-Client Form
Forms cannot be submitted at this time. Please call to speak with a representative.
Thank You Page copy
Hero | Thank you. |
Headline | We will contact you soon. |
Richtext | Your information has been received and thank you for being a valued client. Get insights on today's network possibilities in the Resource Center. |
Thank You Email copy
Subject line | Thank you. We'll be in touch. |
Hero | The form was submitted and your information has been received. |
Body | Dear <First Name>, Thank you for being a valued client, and for contacting us. We have received your information, and we will reach out. Get insights on today's network possibilities in the Resource Center. |
Default MGL
Form Name: LP-MGL Form
Forms cannot be submitted at this time. Please call to speak with a representative.
Thank You Page copy
Hero | Thank you. |
Headline | We will be in touch. |
Richtext | Your information has been submitted, and we appreciate your interest. Get insights on today's network possibilities in the Resource Center. |
Thank You Email copy
Subject line | Thanks for reaching out. |
Hero | The form was submitted and your information has been received. |
Body | Dear <First Name>, Thank you for your interest in Spectrum Enterprise solutions. We have received your information. Get insights on today's network possibilities in the Resource Center. |
Press here to open the Reporting Form Name to Eloqua Form Name Mapping Document.
Social MGL
LinkedIn