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The TV solutions businesses need are changing — and so is how they’re using them

3 things businesses want from TV solutions

By Ann Olson

02/15/2021

Topics: tv technology | enterprise tv | business tv

For many years, TVs have been a fixture in waiting rooms, lobbies, showrooms and other areas within service-oriented businesses. But recent conversations with our clients reveal that how and why businesses are using TV — and the TV solutions they’re choosing — is changing. Here’s how:

  1. They want solutions without visible equipment: Many businesses today are interested in TV solutions that don’t require satellite dishes on premises because they’re not pleasing from an aesthetic perspective. They also want the boxes that are directly connected to the TVs to be just as sleek and minimal as the TVs themselves. Aside from being more visually pleasing, these types of solutions are desirable because the boxes take up less space, and they are often out of sight behind the TVs, which prevents them from being easily damaged or even destroyed by customers or employees.

    Because of this, many businesses are interested in our Set Back Box TV service, which has a slim box that attaches to the back of the TV so it’s not visible to viewers.

  2. They want custom content: Businesses are taking advantage of TV solutions like Set Back Box that offer custom content insertion. This feature helps companies generate new revenue by providing them with a channel dedicated to informing customers about their products and services. More and more corporations are also using custom content on lobby and break-room TVs to share company news and industry updates with visitors and employees.

  3. They want to provide a better customer experience: Businesses with legacy TV solutions that have limited channel lineups are upgrading to modern HDTV solutions that can deliver the programming their patrons expect. For example, solutions like Set Back Box provide viewers with a “homelike” viewing experience by offering an interactive programming guide, access to hundreds of channels, the ability to pause live TV and extensive on-demand content. No matter how many TVs a business needs — 1, 10, 50 or more — Set Back Box provides a cost-effective way to inform and entertain.

Having a technology partner who understands current trends and can help navigate what TV solutions are best for your business both today and tomorrow can make all the difference. Learn about the different TV solutions available to deliver reliable service just the way you want it.

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Ann Olson

Ann brings over 25 years of marketing experience to her role as a senior product marketing manager. She develops strategic initiatives that increase market presence and drive product innovation for enterprise TV services. Ann holds a bachelor’s degree in marketing from Indiana University Bloomington.