Redman Realty Group enhances client experience and drives sales with the help of a modern network

“Everything we’ve done to upgrade our infrastructure with Spectrum Enterprise has positioned us to stay on top. There isn't any other broker in the Northwoods with the infrastructure we have now.” — Barry Seidel, chief technology officer, Redman Realty Group

The Redman Realty Group (RRG) is located in the highly desirable Northwoods of Wisconsin, an area of picturesque towns and distinctive homes nestled among 2,000 forested lakes. The area has recently seen a surge in popularity as more people seek out scenic locales in which to live.

Adam Redman founded RRG in 2011 with one office and a handful of agents, and has since expanded to four offices with 35 agents. They pride themselves on delivering a premium buying and selling experience: every listing gets marketing plans and promotion, 3D video tours, professional photography and a single property website.

When RRG’s infrastructure, and the region wide bandwidth issues started slowing down their agents, CTO Barry Seidel knew they needed to take immediate action. The agents were having trouble promoting properties and sharing files with clients. Seidel’s efforts were complicated, as he was dealing with multiple providers. To add to his challenges, their legacy phone system was outdated. He knew that if RRG couldn’t upgrade to a fast, reliable, feature-rich phone experience, they’d lose clients. He also knew that he needed to modernize his network with a solution that could scale upward as RRG continued to grow.

Seidel turned to Spectrum Enterprise. After his account manager presented him with a tailored solution that checked all his boxes, RRG agreed to the design. Now, they continue to crush their sales goals, with the help of a solution that gives agents more time to focus on clients, and frees the IT team to focus on strategic initiatives.