Orlando City scores a first in MLS by meshing stadium architecture with fiber IT
"With managed services, Spectrum Enterprise responds to whatever IT needs arise while our own staff stays focused on the success of the franchise."
– Robert Parker, Vice President, Corporate Partnerships, Orlando City Soccer Club, Client since 2013
Challenge: Create a world-class fan experience
After winning its Major League Soccer franchise, the Orlando City Soccer Club (OCSC) set out to build a home stadium for its Orlando Lions, as well as the Orlando Pride and Orlando City B teams. In addition to building new features into the stadium including a seat-free area for fans to dance and cheer on the team, the OCSC wanted to implement new processes including WiFi-enabled paperless e-tickets and an interactive loyalty program that is customized for each fan using data collected on fan behaviors.
Challenges included finding IT solutions compatible with the stadium’s innovative noise-amplifying architecture and achieving 100 percent WiFi coverage throughout the stadium so 25,500 fans could stream videos and share pictures on social media. In addition, the OCSC didn’t want the risk—and cost—of hiring and maintaining a dedicated in-house IT team.
Solution: The franchise can focus on growth, not IT
Spectrum Enterprise had provided network and connectivity solutions for the OCSC since 2013 and was asked to expand its role with construction of the new stadium. The OCSC now uses Spectrum Enterprise as its IT team and benefits from seamless WiFi connectivity, video, network security and Hosted Voice services. The club can now focus its internal resources on its franchise, not its IT infrastructure.
Results: The new stadium is already one of MLS’ highest-value franchises
Today, this solution enables Orlando fans to cheer louder and stream faster while spending more. The intensity and originality of the live soccer experience inside the stadium attract fans from around the world, channeling new tourism revenues into the struggling Orlando neighborhood where the stadium is located. In its very first year with the new stadium, the OCSC became the fifth highest-value franchise in Major League Soccer.
Discover insights from the Orlando City Soccer Club that can help you free your team to focus on success.
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