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Product brief
Unified Communications CRM Integration -
Product brief
Unified Communications -
Product Brief
Hosted Call Center
Close the loop between contact management and unified communications
You need fast, easy access to customer relationship management (CRM) information. By adding Unified Communications CRM integration to your Unified Communications with Webex or Hosted Call Center services, you’ll instantly connect your CRM system with unified communications tools for a more personalized customer experience.
Personalize customer engagement
Enhance customer interactions by giving agents and employees instant access to customer account information and transaction history.
Streamline operations
Facilitate faster outreach by eliminating the need to manually switch between applications with click-to- dial from your CRM.
Increase sales opportunities
Equip agents and employees with customer insights and information to identify opportunities for upselling and cross-selling.
All CRM information in one place
Up-to-date CRM details
Basic details of the call are captured and automatically logged within the CRM application. Users have the option to manually add notes to provide more detailed customer insights.
Supports most common CRM platforms
This service supports and integrates with Salesforce, Microsoft Dynamics, Agile CRM, Sugar CRM, Zendesk and Zoho CRM platforms.
Error-proof outreach
Users can access click-to-dial phone numbers in CRM records for quick, convenient outreach that’s guaranteed to reach the right customer.
Robust search functionality
Users can easily look up contacts in your CRM platform, company directories, personal directories and Outlook contacts.
Enhanced benefits for Hosted Call Center agents
Identify incoming CRM calls
The user interface shows when an incoming call has a CRM record and presents the user with options to access additional customer information.
Prioritize CRM calls in queue
Since users are able to identify incoming CRM calls, they can prioritize the order in which to answer them.
One click to CRM contact information
When communicating with customers, users are presented with a screen pop to access the CRM contact record in order to provide a more personalized experience.
Additional services to consider
We’re here to meet your evolving needs. As a single-source provider, we bring services together to create an experience that’s reliable, scalable and efficient. You might also consider:
Related resources
Executive Brief
Get more from your CRM with Unified Communications
Customer relationship management (CRM) software has been helping companies to become more productive since the mid-eighties, but even today many companies fail to use it to its full potential. An excellent tool for organizing customer data, CRM software has been difficult to integrate with communication systems.
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Enable exceptional customer experiences with UC and Omnichannel
Enhance customer experiences when you connect with them on their terms with Spectrum Enterprise Omnichannel, a cloud-based, multichannel communications solution.