How does OTT TV work?

OTT TV (Over the top TV) provides access to video content such as TV shows and films without requiring viewers to purchase a traditional cable TV or satellite TV subscription.
Accessed via a high-speed Internet connection, OTT TV delivers content and services “over the top” of network infrastructure provided by traditional ISPs.

Over the top TV, or OTT TV, has radically transformed the TV and video marketplace, enabling consumers to view television shows, films and other video content over the Internet rather than by purchasing a cable or satellite TV subscription. But how does OTT TV work, exactly, and what benefits does it offer viewers? Here’s a brief introduction to “How does OTT TV work?” that provides some answers to these questions.

OTT TV enables viewers to access video content over the Internet, rather than through a cable TV or satellite TV subscription.

How does OTT TV work vs. regular cable programming?

Traditionally, cable TV providers have bundled a large number of channels and charged consumers a fee for access to the bundle, regardless of how many channels viewers actually watched. OTT TV enables viewers to be much more selective in their choice of programming, choosing a single channel or even a single program when desired.

How does OTT TV work to benefit consumers?

OTT TV enables viewers to pay only for the programming they want to watch, rather than requiring them to purchase different bundles with channels they may not want.

How does OTT TV work with an OTT device?

An OTT TV device is any technology that allows viewers to view video content over the Internet. This includes media streaming devices, gaming consoles, smart TVs and streaming boxes. Consumers don’t necessarily need a special OTT TV device – OTT TV programming can be accessed through any Internet-connected device, including PCs, tablets and smart phones.

How does OTT TV work vs. SVOD and TVOD?

SVOD, TVOD and AVOD are all different models of generating revenue through OTT TV. Subscription video on demand (SVOD) services charge a subscription for access to content libraries or collections. Transactional video on demand, or TVOD, enables users to pay for each program or piece of content.

How does OTT TV work vs. IPTV?

IPTV providers deliver content over a private network to devices that are issued by the provider. OTT TV makes video available over public Internet and can be viewed on any Internet-connected device.

How does OTT TV work with advertising?

Advertising video on-demand (AVOD) providers include ads that help to defray the cost of providing video content or enable them to offer content free of charge.