Get more from your CRM with Unified Communications integration

Customer relationship management (CRM) software has been helping companies to become more productive since the mid-eighties, but even today many companies fail to use it to its full potential. An excellent tool for organizing customer data, CRM software has been difficult to integrate with communication systems.

Spectrum Enterprise Unified Communications (UC) CRM integration changes that by closing the circle between contact management and unified communications. The solution integrates the two to improve the customer experience and help share knowledge internally. This executive brief describes how integrated unified communications and CRM works, and how it delivers better customer experiences.